Stronger visuals.
Smarter education.

Transforming an early-stage startup into a recognizable brand. At Schola, I developed the full creative ecosystem—building the website, shaping the visual identity, and leading sales materials and marketing campaigns that drove engagement, consistency, and growth in the education space.

image of branding materials (for a graphic design studio)
10
Billboards displayed across NYC and LA streets
100,000+
Families using the platform we created to find suitable schools.
$10 Million
Series A
269,000
Schools interactign with our work

Journey at Schola

Brand Foundation — Built complete brand identity and design system from a single logo.

Campaigns & Media — Produced campaigns, animations, and videos to boost trust and recognition.

Team Leadership — Scaled from solo designer to leading and mentoring a creative team.

Creative Innovation — Introduced mascot and YouTube content to expand reach and engagement.

Cross-Team Impact — Delivered design assets supporting sales, marketing, HR, and CS.

Digital Presence — Co-created and maintained website, aligning marketing and product visuals.

Design Work that Built Schola

Highlights of the creative work that built trust, recognition, and consistency.

image of branding materials (for a graphic design studio)

Brand building

Built a complete brand from the ground up, uniting teams and elevating the client’s visual identity. My role: creative direction, concept development, and hands-on leadership from start to finish.

[digital project] image of case file on a tablet (for a legal tech)

Campaign launch

Led a cross-functional team to deliver a bold, multi-channel campaign. Oversaw art direction, messaging, and seamless execution for maximum impact.

image of workspace (for a directtoconsumer electronics brand)
[team] image of team member (film production company)

Digital and AI experience

Led digital campaigns and social media initiatives, using AI and insights to create engaging, impactful experiences with measurable results.

[background image] image of art supplies on a desk (for a graphic design studio)
image of branding materials (for a graphic design studio)
image of branding materials (for a graphic design studio)

Illustration

Created a friendly illustration style for the education platform, making complex concepts easier to understand while keeping visuals engaging and consistent.

[digital project] image of case file on a tablet (for a legal tech)

Mascot to engage

Designed a mascot to make the brand approachable for users and schools, improving overall perception and engagement.

image of workspace (for a directtoconsumer electronics brand)
[team] image of team member (film production company)

Visual Storytelling in Motion

Produced video and animation content to bring ideas to life, communicate messages clearly, and enhance audience understanding across platforms.

[background image] image of art supplies on a desk (for a graphic design studio)
image of branding materials (for a graphic design studio)

Shaping Schola Through Design

At Schola, I grew design from a logo to a company-wide force—shaping the platform, leading teams, solving challenges, and creating tools clients trusted.

[background image] image of art supplies on a desk (for a graphic design studio)
More Work to Explore

Dive into more projects where I crafted solutions, led teams, and brought ideas to life for other companies.

View work