Featured projects

Creative leadership in action

Explore a curated selection of standout projects that showcase my approach to design, direction, and collaboration. Each feature highlights the story, strategy, and impact behind the work—inviting you to see the creative process up close.

[background image] image of art supplies on a desk (for a graphic design studio)
Design for Education

Explore the design work I recently lead as head of a full creative team at an
education-focused startup.

image of bespoke design process for a jewelry store
Built to Endure

Visual Identities Strategy that creates memorably brands.

[background image] image of a digital display screen with marketing visuals (for an ai marketing tech company)
The Art of comfort

Guest experience across Hotels & Lifestyle spaces.

image of brainstorming session (for a productivity tools business)
Culinary Style

Tasty and Standout solving challenges for food and drink Industry.

Luz definitely stands out from the rest, having her as the backbone each day was a real strength reflected in a very cohesive and organized team work.

Beyond being an excellent leader, and awesome designer, she’s also a great person to work with: approachable, always open to feedback, and willing to jump in when needed.

It’s rare to find someone who balances strong leadership with a down-to-earth, team-first mindset, and she does it effortlessly. Anyone who gets the chance to work with her is in great hands.

Gabriel Álvarez
Video Editing | Motion Graphics | Graphic Design.
[background image] image of office interior (for a graphic design studio)

Leading with creative impact

About Me